I’m watching the #SmallisMighty campaign on LinkedIn, in celebration of National Small Business Week. LinkedIn proclaims: “Happy National Small Business Week! All week long, we’ll be celebrating the power of small businesses. What ‘mighty moments’ has your business had? Share your story on LinkedIn with the hashtag hashtagSmallisMighty and tag anyone who helped along the way.”
My mighty moments? I wouldn’t trade my one-on-one time with my clients for a fortune. Just the little details.
- Showing a perplexed client that her instinct is exactly right, FOR HER, about why she thinks “THIS GOES THERE”
- Stopping someone from berating himself for a mistake
- Reminding the anxious of their progress
- Increasing a homeowner’s ability to pay bills because we systematized processing the mail
- Enabling the sociable to stay in touch with friends and family because we’ve uncovered the address book
But the advertising’s gotten me thinking, as, come October, I approach my eighth year in business. And my first thought, I’m not small. I’m miniscule. Me, myself and I, although I get accounting help, webmaster help, a close friend sometimes double-checks my wordsmithing – a community keeps me going. I’ve got to admit I indignantly resent the definition of “small” business: I don’t talk $Millions. In fact, according to the Association for Enterprise Opportunity, I’m in the gratifying company of 91% of the businesses in the US., a business with 0 -4 employees which averages $84,000 in yearly revenue. Microbusinesses unite!
I’m also only 5′ tall. Appropriate.